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Selling Blockchain Technology

The innovative blockchain technology is transforming traditional business models across the globe. Innovators are working on how to effectively apply blockchain in financial services, healthcare, government, retail, and several other industries. And many industry leaders have already been utilizing the business benefits of this emerging technology.


Six key points helpful in selling blockchain technology:    

1. Don’t sell technology or its features, sell the benefits  

Individuals may catch the idea of the technology and its features through various sources available in the modern world. Better if you put up its benefits that how the blockchain technology can benefit their business at length. They don’t want a product or service, but an effective solution to the real-world problems.
 
Blockchain technology has various core advantages for businesses including enhanced security, greater transparency, increased efficiency, improved traceability and accuracy, speed of transactions, as well as reduced operational costs. State how these benefits add value in the particular industry.

2. Share stories that inspire   

We all like to get inspired and real success stories serve this purpose very well. By sharing the example of some thriving enterprises that are achieving great in their industry with blockchain technology can help you while selling. By eliminating middleman, blockchain allows companies to easily & quickly trace products and transactions. 

For example, Walmart traces food from store shelves to the farm in 2.2 seconds using a blockchain, according to Kelley from IBM. And time savings results in substantial cost savings.

3. Sell that can do better than human  

The aim here is to help people by providing something better than human that can save their efforts, time and thereby cost. People don’t buy products; they buy better results. Sell them a more reliable solution that's faster, cost-effective, and application-specific.     

4. Be realistic 

Define your value proposition. What value you will deliver to the customers. You need to specify how blockchain technology will provide growth and profitability for their business.   

5. Focus on the transformation  

The real value driver is how you are going to bring the technology implemented in a smooth and fast way. The transformation strategy is a compelling way to sell blockchain technology to people.

6. Understand their business and your solution   

Sales professionals need to study the company and understand their patterns. They must have specific examples of how new technology can positively affect their business. A personalized sales approach will give a better opportunity to make new clients.



Blockchain – An innovation in the registration and distribution of information   


Blockchain is a distributed electronic ledger, which securely records digital transactions in a chain using cryptographic digital keys. Here the chain prevents duplication, editing or removal of the transactions. It allows individuals and companies to make instant transactions on a network. 

The words “block” represent digital information, and “chain” is a public database.

This emerging technology can be effectively applied in various business sectors, making processes smarter, secure, transparent, and efficient. Practical in multiple industries, it helps simplify and streamline the entire process of asset management and payments while ensuring effective management of transactional data. 

“Blockchain, the record-keeping technology, is a distributed, decentralized and public ledger."

To sum up the prompt aspects of blockchain technology:   


  • Accuracy of data
  • Cost reductions
  • Decentralization
  • Efficient and secure transactions 
  • Immutable 
  • Transparency 
  • Secured by cryptography 
  • Can be made public. 

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